UX Designer & Leader
Netflix Subscriber Home Page

Netflix, 2005-2008

I worked with Netflix from 2005-2008, leading the visual and interaction design for several areas, including ratings & recommendations, DVD purchase store, search, DVD movie queue, and the newly introduced video streaming feature in 2007. I also took part in extensive quantitative and qualitative testing, using methodical A/B test and metrics analysis to validate and refine our design and feature implementations. 

Netflix Subscriber Home Page

Netflix Subscriber Home Page

Together with our in-house web design team, I collaborated on the design of the subscriber home page. I led the design of the page header, in-page navigation, and button UI component.

Role: Art Director, Designer

Netflix Recommendations Page

Netflix Recommendations Page

I worked with the Product Manager to redesign the legacy recommendations feature page, streamlining the content presentation and introducing a new visual design. I led the creation of the graphical treatment, section navigation, interaction design, and information hierarchy.

Role: Art Director, Designer

Netflix Instant Watching Page

Netflix Instant Watching Page

I worked with the Product Manager to create a custom home page for the newly introduced instant watching service, leading the creation of the graphical treatment, in-page navigation, interaction design, custom images, and marketing text.

Role: Art Director, Designer

Netflix Instant Watching Queue

Netflix Instant Watching Queue

With the introduction of the Netflix instant watching service, we had to design a new movie Queue page, allowing users to see and manage both their DVD and streaming video titles. I designed the page layout, interaction design, and iconography.

Role: Art Director, Designer

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Netflix Rating Wizard

Netflix Rating Wizard

Film rating walk-through feature, including an early version of the Netflix carousel navigation pattern, circa 2006.

Role: UX/UI design, art direction, interaction design.